Ithica Films

Redefining an award-winning film company

With an impressive portfolio of high-profile clients, Ithica Films approached us to update their brand identity to better reflect the success they’d achieved in recent months. We conducted a brand workshop with the team to identify the company's growth ambitions and uncover its DNA. From delving into their catalogue of work, the highly emotional nature of the films was something that really struck us - engaging content combined with beautifully graded footage resulted in evocative and memorable stories.

It was this ability to craft and translate corporate offers into pieces of art that was going to be a key influencer in how we shaped the new brand. A fresher logo was created, along with a warmer colour palette and softer typographic style to create a stronger, more emotive, brand for them. The brand's tone of voice used was adjusted to pack a punch - capturing hearts and minds and stirring emotions, while letting the films speak for themselves.

The brand identity was rolled out across a new website and a range of marketing materials - providing the perfect platform to showcase Ithica's huge variety of work.