Giving recruitment the Human touch

The Human Group differentiates itself from competitors through its strong customer relationships built on “know, like and trust” for the long term. With ambitious growth plans in place, they needed a memorable name and bold brand to reflect their DNA. With the key focus on recruitment being relationships and people, we named the new venture simply ‘human’.

Using a bespoke illustrative style and vibrant colour palette we created a striking yet personable brand. If you look closely the ‘h’ of the logo has a hidden face, in a style to match the illustrations, providing a clever use of negative space and a distinctive logo. Overall the name and brand identity are distinctive and memorable, boldly standing out in a crowded recruitment market.