The Human Group differentiates itself from competitors through its strong customer relationships built on “know, like and trust” for the long term. With ambitious growth plans in place, they needed a memorable name and bold brand to reflect their DNA. With the key focus on recruitment being relationships and people, we named the new venture simply ‘human’.
Using a bespoke illustrative style and vibrant colour palette we created a striking yet personable brand. If you look closely the ‘h’ of the logo has a hidden face, in a style to match the illustrations, providing a clever use of negative space and a distinctive logo. Overall the name and brand identity are distinctive and memorable, boldly standing out in a crowded recruitment market.