A well respected and well known law firm in the North East, Archers Law approached us with a clear vision for a new brand identity that would better reflect the company in the competitive market it operates in. The company, and the people behind it, are proud of the reputation they had built and put this down to the relationships they had fostered with clients over the years. It was clear from the outset that it was the brand’s people that were at the core of their success.
Following on from internal research and workshops, we got to work on the new identity. The reinvigorated brand created for Archers Law is inspired by the diamond shape and clean patterns - symbolic of clarity, ascension and wisdom. To further compliment the new brand, a photoshoot based around the concept of ‘interactions’ took place, showing the professional yet personable nature of the team, something that has been embedded into the brand since it was established over 150 years ago.