Tees Components

Reaffirming an award-winning subcontractor's brand values

Working on some incredibly high profile projects including The Channel Tunnel, Wembley Arch and the Sir David Attenborough polar research vessel, Tees Components is one of the largest machining capacities in the UK. We were commissioned by the award-winning subcontractor to help them reaffirm their brand values.

From conversations with the client as well as a tour of their impressive facilities, we were able to gain the insights to create a unique and strong brand, setting them apart from the competition. It was clear that there were key themes that needed to be communicated in the new brand including scale, precision, size and accuracy.

To reflect the scale of the work completed by Tees Components, we created a bespoke, heavy, type-based logo, inspired by the equipment used by their engineers.

The strength of the logo lies in its connected and interlocking letterforms - this approach helped us further communicate the accuracy and precision of Tees Component's work, both important aspects of the new, invigorated brand. The cool colour palette was inspired by the materials used to create the components, with the range of blues providing a sense of trust and stability.

We commissioned a photographer to create a new image bank, concentrating on the themes of scale and size as well as showing the accuracy of the work. Following the brand work, we have created business stationery, marketing materials and developed a new website to showcase their portfolio of work more effectively.

"When we decided to invest in a brand refresh and new marketing materials, we shortlisted three suppliers and following bids and meetings we selected The Creative Alchemist. We chose them because it seemed like they had the professionalism, the energy and enthusiasm for the work, and the expertise and skill set to carry out this project.

We certainly were not disappointed – The Creative Alchemist’s team delivered all of these qualities consistently over many months of work. They have that combination of being talented and professional, while also giving the personal touch.

Rebranding can involve a lot of time, conflicting ideas, pressures on deadlines, and throughout we found every staff member at The Creative Alchemist to be calmly constructive and endlessly positive. They are well-connected and can coordinate with other suppliers, always getting the outcomes we asked for, and they worked hard to understand our niche business and what makes us different. I am absolutely delighted with the results, and would not hesitate to recommend The Creative Alchemist."

Sharon Lane, Managing Director, Tees Components