Gloucester House is a beautiful, 250-year-old Grade 2 listed building in the heart of Stockton-on-Tees. Part of a fine Georgian terrace, it was originally home to the town's most affluent families and faced onto an open green space with views down to the river Tees. Formerly known as 'Paradise Row' it was later transformed into the Trevelyan Hotel in 1944. The building has since been lovingly refurbished and converted into 42 office spaces to accommodate a range of local businesses.
Taking inspiration from the building's history and it's period features, we created a brand identity and marketing materials to illustrate its splendour, whilst also reflecting the prestigious office accommodation available, each with their own charm and character. The colour palette uses a period, sage green along with a smart grey to give a sophisticated and high-end feel. A photoshoot that focused on abstract images of the building's period features meant that a bold, dynamic brand was created.