THE CURING HOUSE
BRIEF | The Curing House is a brand new dining concept in a refurbished victorian terraced house on Bedford Street, Middlesbrough. The restaurant is set to provide the area with it’s first charcuterie bar and restaurant. Our brief was to help them create a name for the restaurant and a brand identity.
RESPONSE | We delivered a series of creative workshops that focused on generating a name and this resulted in ‘The Curing House’ which combined a homely feel that reflected the terraced house and the food they would be serving.
With a clear brand direction and the target audience defined, we designed the brand identity. The creative inspiration for this focused around the art of charcuterie and the process. It consists of two curing hooks set in a way that clearly shows a house in the negative space. A friendly secondary font complements its warm colour palette which adds meaning to the brand’s values of being a homely, yet a unique dining experience.
RESULTS | A distinctive brand identity has been developed for The Curing House which has been rolled out across various materials.
SCOPE OF WORK | Branding | Design