THE CREATIVE ALCHEMIST

BRIEF  |  Create a symbolic visual identity for The Creative Alchemist, the town’s latest creative marketing agency and our very own brand. It needed to project our brand personality and embrace our logic + magic thinking process.

RESPONSE  |  Colour is a crucial part of any brand identity. Subtle wasn’t on the desirable list. We wanted it to be cogent, alive and expressive. Yellow relates to acquired knowledge. It is a colour which resonates the left, or logic side of the brain and stimulates our mental agility and perception. This is married with two separate fonts. The first is grounded and logical, united with an expressive font that vividly demonstrates our creative core. A palette of complimentary grey shades provided interest and depth.

RESULTS  |  A knock out visual identity. It’s not just a logo, it’s our brand identity. It screams our brand personality of intelligence, energy and inquisitiveness.

SCOPE OF WORK  |  Branding  |  Design  |  Interior Design

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