BRIEF  |  To refresh the visual identity of ‘That Cake’ to reflect a more current and youthful brand. The new logo mark was to showcase a quality, modern baker, as appose to a cute cupcake brand. It was mandatory that the colour remained the same.

RESPONSE  |  We refreshed both the identity and business card, leading them to a more professional and commercial brand. Taking a circular stamp, accompanied by block typography, we created a versatile, stylish logo mark. ‘Est 15’ brings to life the currency of ‘That Cake.’

RESULTS  |  A beautiful, enthusiastic and youthful cake brand that stands out from the crowded market, demanding attention and inspection into the delicious cakes themselves.

SCOPE OF WORK  |  Branding

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