BRIEF | To refresh the visual identity of ‘That Cake’ to reflect a more current and youthful brand. The new logo mark was to showcase a quality, modern baker, as appose to a cute cupcake brand. It was mandatory that the colour remained the same.
RESPONSE | We refreshed both the identity and business card, leading them to a more professional and commercial brand. Taking a circular stamp, accompanied by block typography, we created a versatile, stylish logo mark. ‘Est 15’ brings to life the currency of ‘That Cake.’
RESULTS | A beautiful, enthusiastic and youthful cake brand that stands out from the crowded market, demanding attention and inspection into the delicious cakes themselves.
SCOPE OF WORK | Branding