SPEARHEAD

BRIEF  |  Refresh the visual identity to reflect a more high-end, professional image. Bring the brand up to date and show it some design love.

RESPONSE  |  We simplified and clarified both the identity and the business card. The aggressive spearhead imagery is toned down, becoming less literal, working within the wordmark.

RESULTS  |  Draped in a luxurious colour-way, foil blocked and housed on a tactile business card that demands inspection, a much subtler manifestation of spearhead floats in 3D space.

SCOPE OF WORK  |  Branding

OLYMPUS DIGITAL CAMERA

Logo Symbol

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OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA