BRIEF | Refresh the visual identity to reflect a more high-end, professional image. Bring the brand up to date and show it some design love.
RESPONSE | We simplified and clarified both the identity and the business card. The aggressive spearhead imagery is toned down, becoming less literal, working within the wordmark.
RESULTS | Draped in a luxurious colour-way, foil blocked and housed on a tactile business card that demands inspection, a much subtler manifestation of spearhead floats in 3D space.
SCOPE OF WORK | Branding