QUINTAIN

BRIEF  |  Community in a Cube is an 82 unit apartment block built on the dockside at Middlehaven. This landmark housing project conformed to the highest environmental standards: zero carbon, biomass boiler and sustainable materials. Designed by FAT Architecture for London based BioRegional and Quintain it was our job to create a brand strategy and marketing plan to increase awareness and sales in the North East.

RESPONSE  |  We defined the brand essence, personality and target customer into a brand summary document. These nuggets of detail helped us create an advertising campaign that spoke directly to the target audience of singletons aged 25-40 that tapped into their attitude that it was an amazing place to live. This was supported with a tactical marketing plan which included extensive property and lifestyle advertising, PR and collaboration with high profile partners such as Bang & Olufsen and Psyche.

RESULTS  |  Over 50% occupancy levels in a difficult economic climate where mortgage approvals where at an all time low.

SCOPE OF WORK  |  Branding  |  Marketing  |  PR & Social Media  |  Events | Media Buying

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Taken: 17th October 2012 Models Sam Harling samanthaharling23@gmail.com and David Williawood davidwilliamwood@hotmail.com 07528804508 photographed at Ciac in Middlesbrough. Byline: Dave Charnley Photography Office 01642 586269 Mobile 07753 559235

Taken: 17th October 2012 Models Sam Harling samanthaharling23@gmail.com and David Williawood davidwilliamwood@hotmail.com
07528804508 photographed at Ciac in Middlesbrough. Byline: Dave Charnley Photography Office 01642 586269 Mobile 07753 559235

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Taken: 17th October 2012 Models Sam Harling samanthaharling23@gmail.com and David Williawood davidwilliamwood@hotmail.com 07528804508 photographed at Ciac in Middlesbrough. Byline: Dave Charnley Photography Office 01642 586269 Mobile 07753 559235

Taken: 17th October 2012 Models Sam Harling samanthaharling23@gmail.com and David Williawood davidwilliamwood@hotmail.com
07528804508 photographed at Ciac in Middlesbrough. Byline: Dave Charnley Photography Office 01642 586269 Mobile 07753 559235

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