BRIEF | O’Briens Beds were launching a new online business selling beds and mattresses to customers all over the UK. This family-run business needed a new visual identity to visually reflect their product range, echo the quality of their products and expert knowledge.
RESPONSE | Tranquility and relaxation is at the heart of the O’Briens identity. Inspired by dreams and calmness their logo is a slick pairing of two typefaces, encased within a soft and cosy frame which created a clean and orderly visual identity. The colour blue is know to be calming and soothing and this was paired with a light grey to create a harmonising colour palette for the client.
RESULTS | A confident, yet peaceful identity that reflects the company’s personality whilst still holding the key values of this family-run business at the core of the brand’s identity.
SCOPE OF WORK | Branding