BRIEF | Acclaimed artist Mackenzie Thorpe created a brand new series of posters reflecting his home town’s history and heritage and its sense of optimism for the future. The Middlesbrough-born artist jumped at the offer of a new platform for his work when he was approached by Middlesbrough Council to create a new exhibition for the town’s station. Our brief was to deliver a series of events to raise the profile of the exhibition.
RESPONSE | A series of 3 events that included an official media launch at Middlesbrough Station followed by a VIP audience with Mackenzie hosted by BBC Tees presenter Bob Fischer and two day public exhibition of all the original artwork at Thirteen. Mackenzie was available for book signings and to meet the public over both days.
RESULTS | Extensive press coverage in the local and regional media. Over 2,500 visitors to the public exhibition over both days.
SCOPE OF WORK | Event Management.