BRIEF  |  Established in 1850, McGradys is a family-run, footwear business. They required a new visual identity that would predominantly appeal to a female customer base and reflect their product range.

RESPONSE  |  We created a dynamic adaptation of the ‘M’ using a pair of heels to emphasise the letter form. A gold and deep purple colour pairing was used to reinforce their knowledge and heritage whilst also portraying warmth and luxury.

RESULTS  | A contemporary identity which holds a royal and sophisticated quality.

SCOPE OF WORK  |  Branding

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