LOCAL MOTION CHRISTMAS CAMPAIGN
BRIEF | Local Motion, a government funded initiative that promotes the use of sustainable transport in the local area and Connect Tees Valley asked us to come up with a creative campaign to encourage people across the Tees Valley to travel by bus at Christmas.
RESPONSE | Through a creative workshop we were quickly able to define the target audience, campaign personality, messaging and design execution. We created the ‘More festive less fuss, when you travel by bus’ campaign and humanised the message through local photography rather than stock images. Models were selected from local agencies based on the target audience and a full day shoot took place to capture the stills needed for the advertising campaign.
This fully integrated campaign included radio, bus and outdoor advertising, PR, social media advertising and content, dedicated web page and promotional team.
RESULTS | The campaign generated over 10,500 visitors to the website and secured various promotional space in a range of publications.
SCOPE OF WORK | Design | Marketing | PR & Social Media | Events | Media Buying