BRIEF | Jomast Developments is one of the UK’s leading property development, investment and regeneration specialists with a combined real estate assets in excess of £250 million. Jomast challenged us to engage the local community via ongoing B2B and B2C PR campaigns, with the aim of ultimately building the Jomast brand and promoting the various redevelopment projects in the North East which the company had lined up.
RESPONSE | Initially, we identified the various media channels which would reach the target audience and contacted these outlets to establish a relationship. Newsworthy stories were identified and a press release plan was set out for the six months ahead detailing each story to be written and distributed.
RESULTS | To date, The Creative Alchemist has written and distributed eleven press releases to local and trade media lists on behalf of Jomast Developments in 2016 and 2017 which detail various projects across the Tees Valley and North Yorkshire. Media impact has been consistent and impactful with regular coverage secured in local publications including The Gazette, The Northern Echo and Insider Media, as well as numerous social media shares and updates.
Supported by The Creative Alchemist, Jomast’s reputation in the local area has risen to that of a major player in the local property development industry. The PR activities will continue into 2017 with a number of news stories in the pipeline from Jomast.
SCOPE OF WORK | PR