BRIEF | To create intrigue in the Stockton based story of Instant Light, in a way that isn’t “just the usual pull-up banners”.
RESPONSE | We brought the book’s story to life with a unique, hand-made and vividly detailed installation. Each side depicting a lead character, while digital displays feature narrative animations.
RESULTS | The cart has toured several locations in the local area, including Preston Museum, Stockton International Riverside Festival where an actor educates schools and the general public about the story of Instant Light. The point-of-sale installation is housed at Stockton Tourist and Information Centre.
SCOPE OF WORK | Branding | Marketing