CASTLEGATE SHOPPING CENTRE
BRIEF | Castlegate Shopping Centre needed their brand to be brought more up to date to reflect their personality and community values. They required a friendlier, more playful identity and a set style for all advertising campaigns.
RESPONSE | A youthful and entertaining advertising style has been developed to fit with the shopping centre’s programme of activities. By using expressive and exciting imagery of children, each campaign is relatable and entices families to experience their event offering. Having implemented this style throughout Castlegate Shopping Centre’s promotional literature for over a year, the brand identity of the shopping centre is very clear and concise and appeals to its target market.
RESULTS | Shining with colour and barrels of fun, the Castlegate brand is continuously carried throughout their advertising messages which includes posters, stickers, vinyls and online.
SCOPE OF WORK | Branding | Design | Events | Marketing