BRIEF | Boho Five is a state-of-the-art £4m building in Middlesbrough, close to local transport links including Middlesbrough train station and the A66. The new addition to Middlehaven was built exclusively for digital and creative businesses in Teesside. Boho Five required a visual identity to accompany its existing logo and exterior, as well as launch promotion and ongoing marketing and PR activities to attract digital and creative businesses to The Boho Zone. Delivered a full event management service which included event concept, speaker & guest liaison, running order, audio & visual equipment, catering and media management.
RESPONSE | We firstly identified the key objectives of the campaign and got to work designing marketing materials to complement the new brand. We created an identity that fit in with it’s stunning architecture and striking black and orange exterior that could run across all printed and digital collateral. A brochure for potential tenants and pop up banners were the first executions of Boho Five’s fresh and contemporary identity.
Once we had materials to promote the building, a 12-month strategic marketing plan was developed and put in place to address the initial goals which included media advertising, social media for lead generation and brand building and also PR activities.
To launch the new brand we delivered a full event management service which included event concept, speaker and guest liaison, running order, audio and visual equipment, catering and media management.
RESULTS | Boho Five boasts an impressive identity that showcases the creativity, energy and enthusiasm of the businesses within the building. The high profile event, which took place in August 2015, was a huge success and received extensive post-event media coverage in the local, regional and national press as well as TV and radio.
The ongoing PR and marketing activities,including social media, have played a pivotal role in securing tenants in the building – the building has attracted various digital and creative companies from the Tees Valley and is now reaching capacity just 18 months after opening.
SCOPE OF WORK | Design | Event Management | Strategic Marketing | PR | Social Media