BRIEF | Local law firm, Archers Law approached us with a clear vision – a new brand identity for the company which would reflect its professional brand values, and bring it up to date with the modern industry. Throughout the past 12 months, the company has experienced significant growth – strengthening a number of teams across the business and making new key appointments at Director and Partner level, and so now was the perfect time for the firm to introduce a new brand identity.
RESPONSE | We provided a full rebrand, helping to reposition the brand in-line with the values mentioned in an initial brand audit, and bring them up to date. As part of the rebrand we also worked with Calm Digital to create their new website and designed and printed the brand’s suite of business literature.
In addition to the company rebrand, we also created new HTML newsletter for them including a newsletter template, event invite template and email templates for the two main customers of the business, ‘personal’ law and ‘business’ law clients, which will allow the company to update clients digitally on a regular basis.
RESULTS | The rebrand for Archers Law is smart and modern, with a welcoming feel. We created a clean identity, making use of the diamond shape to convey a sense of quality and professionalism – something that has been embedded into the brand since it was established over 150 years ago.
The new brand positioning has been rolled out across a range of materials including a new logo, desktop and mobile website and signage, as well as various marketing and communication materials for customers.
“We’re absolutely thrilled with our rebrand and new identity developed with The Creative Alchemist. It truly represents our core values with a simple, modern and sophisticated yet warm and welcoming tone. With recent changes in the partnership and management of the firm it was the perfect time for Archers Law to redefine our brand positioning with a fresher image.” – Archers Law
SCOPE OF WORK Design | Branding | Digital